We help good businesses do well

We’re an Austin-based creative performance marketing agency with a soft-spot for mission-driven brands.

Let's talk

The results we deliver

Graza logo


Subscriber growth mom by leveraging world class retention strategies

read more
Eterne Logo


increase in Facebook attributed revenue yoy through full funnel best practices

read more
Greater Than Sports Drink logo


Reduction in CAC through brand positioning and PMF improvements

read more
Laird Superfood logo


of total revenue driven by email & sms

read more
Our Place logo


Increase in profitable ad spend through media buying & creative strategy

read more
Magic Spoon logo


Customers in the first 3 months of launch

read more

“Fat Earth took our brand guidelines and created the launchpad for Graza to meet the world—art direction, brand strategy, copywriting and design all came together in emails and paid ads that not only looked incredible, they performed. Fat Earth has allowed us to scale our business at an incredible rate, matching our marketing to our business growth every step of the way.”

Andrew Benin
Andrew Benin
CEO & Co-Founder at Graza

“I was introduced to Fat Earth by another founder, and immediately knew they'd be a perfect fit.
Their growth marketing expertise enabled us to reach the highest level of scale that we'd experienced throughout the course of 7 years, and the team was honest, creative, hardworking, and smart. Fat Earth felt more like an extension of our team than an agency.”

James Hagen
James Hagen
CEO & Co-Founder at Boka

“The data and insights the Fat Earth team shared with us gave us complete clarity into what was working and a strategic advantage to continue to scale without losing efficiency at a rapid pace.
They deeply understand creative in a way that others don't, and that makes them my absolute dream partner. If you don't have them on your extended team, trust me, you're leaving money on the table.”

Alyse Borkan
Alyse Borkan
Brand Advisor at Our Place

What we do

Fat Earth is a creative performance marketing agency. Brand stewardship and creative excellence are core to what we do, and we believe lowest-common-denominator ads and emails don’t win in the long run. We tackle growth holistically from the strategic to the aesthetic.

  • Paid Social
  • Paid Search
  • Lifecycle Marketing
  • Creative Strategy
  • Landing Pages
  • Art Direction
  • Graphic Design
  • Direct Mail

Who we
work with

We work with D2C, B2B, and everything in between. Our past and current Clients range from pre-launch through mid-stage across a range of industries including CPG, tech, apparel, insurance, hospitality, and finance.

Holistic strategies,
real results


Subscriber growth month over month

To ensure a profitable paid media launch, Fat Earth built a world-class Lifecycle Marketing Strategy paired with an effective Facebook advertising strategy. To take advantage of Graza’s unique form factor and tone of voice, Fat Earth media leaned in heavily to their creative expertise. We deployed our Performance Creative Roadmapping process to ensure our ads hit hard immediately, and designed some of the highest-performing Lifecycle content to date. On top of all this, we leveraged cutting-edge subscription marketing tactics to amplify every purchase.

A hand holding salad tongs and making a salad. In the background you can Graza food products.

Increase in Facebook Revenue YoY

When Fat Earth took over the Éterne Facebook account, we discovered that their ad buying strategies were not following all of our best practice recommendations. We were able to shift their optimization strategies to focus mostly on direct-response and purchased optimized campaigns. In addition, we altered the focus of the creative strategy to be more in-line with the business’s objectives, resulting in major gains in efficiency and revenue.

 female model posing in a chair with the Eterne logo in the middle of the photo.

Reduction in CAC

Through rigorous testing, Fat Earth set out to discover who Greater Than’s customers really were. With thoughtfully developed audience and demographic targeting, we found a cohort of customers who not only enjoyed the product, but embraced the brand into their community.
We then leaned fully into these learnings with appropriate creative and messaging.

Greater Than Sports Drinks on a refrigerator shelf. The company logo is overlayed in the middle of the photo.

of total revenue driven by email & sms

We implemented a campaign strategy that was hyper-personalized, implementing emails that were created for specific audience cohorts, to make the customer feel like they have a 1:1 relationship with the brand. Highlighting items that subscribers had an affinity towards based on tracked site activity, rewards points, subscriptions, and purchases.

A bag of "Laird Superfood" instant latte powder. In the background you see a person with a spoon full of powder, placing it into a cup.

subscriber list growth

Fat Earth partnered with a best-in-class text messaging platform and focused first on building essential automations. This set the stage for a smooth customer journey before the text message marketing program was launched, and also provided a base structure for recurring revenue for Back to the Roots once new subscribers started rolling in.
Text message campaigns were layered into the monthly content calendar, with a focus on highlighting singular products in a pre-filled cart to differentiate this channel from Back to the Roots’ email campaigns.

We see a hand picking vegetables from a pot and making a salad. The Back to the Roots logo is overlayed in the center.

We partner with ambitious brands, big and small

Let's talk

Or send us a brief

Thank you for your submission!

Oops! Something went wrong while submitting the form.
Downtown Austin, Texas

Based remotely in
Austin, TX.

Serving great
clients Earth-wide.

Join our team

open positions