Lifecycle
What we do
Lifecycle Marketing turns one-time buyers into loyal repeat customers. We build and manage the email and SMS strategies that keep your brand connected and converting, from first touch to long-term retention. Whether you're launching a new retention channel or leveling up an existing one, we’re here to build data-backed lifecycle campaigns and automations that help you reach your growth goals.
How we work
Brand-first thinking
We start by gathering intel and immersing ourselves in your world – your product, your people, your customers, and your competitors. The better we know your brand, the better we can make decisions that resonate and convert.
Purposeful planning
Every month starts with a data-focused strategy session to map out messaging, segmentation, and sends aligned with your goals. Then we bring it to life through our tested production process to execute quickly, accurately, and at scale – with nothing lost between planning and performance.
Click-worthy creative
Design and copy are never guesswork. Our creative is built from testing, benchmarks, and behavioral insights, all optimized to drive engagement and outcomes. This strategy-backed storytelling delivers value in every message.
Total transparency
No black box reporting or vanity metrics here. We share what we’re seeing, what we’re testing, and what we’re learning – regularly and openly. You’ll always know how things are performing and where we’re headed next.
What others say
subscriber list growth
+30%
“Fat Earth has been a joy to work with—true partners and a core piece of our growth.”
Nikhil Arora
Co-Founder / Co-CEO at Back to the Roots
“Fat Earth felt more like an extension of our team than an agency.”
James Hagen
CEO & Co-Founder at Boka
total revenue driven by email & SMS
34%
“Fat Earth matched our marketing to our business growth every step of the way.”
Andrew Benin
CEO & Co-founder at Graza
See Lifecycle case studies
