Ayoh!

Overview

Sold out 6 months of stock in 2 weeks with strategic Go-to-Market

Ayoh!, a new DTC condiment business from chef and influencer, Molly Baz, was looking to make a big impact at launch. Fat Earth executed a high-impact omnichannel go-to-market campaign, leveraging lifecycle marketing, performance creative, and Meta advertising.

The Strategy

By tapping into Molly Baz’s persona and audience, timing the launch around Thanksgiving and BFCM, and aligning all messaging and visuals across channels, we achieved record-breaking results. Ayoh! surpassed a 1-year revenue goal in just 2 months, setting a strong foundation for sustained growth.

What Worked Well

Coordinating visuals and messaging across lifecycle and paid channels created a seamless omnichannel experience that reinforced the brand, strengthened customer engagement, and improved performance. A full-funnel strategy brought acquisition and retention efforts together, generating a powerful launch and sustaining momentum beyond it. The mix of hi-fi brand assets with lo-fi creator and influencer content added vital social proof while ensuring every touchpoint felt cohesive, elevated, and impactful.