Velotric
Integrated Marketing
Growth Marketing
Lifecycle
Deliverables
Outsourced CMO, Meta Advertising, Whitelisting, Google Advertising, TikTok Advertising, YouTube Advertising, Lifecycle Marketing, Direct Mail, Performance Creative
Niche
Transportation, Consumer Technology, Pre-Launch, Innovation
Overview
$3.5M in sales and 3X MER with data-driven, brand-led omnichannel strategy
Launched by Lime scooter founders, Velotric introduced itself as an affordable e-bike company. To catapult their growth in a hyper-competitive market, we partnered with the Client’s creative agency, Herman Scheer, to guide performance art direction and content production for their omnichannel launch.
in revenue from omnichannel launch
$3.5M
MER across Meta and Google
3X
increase in ROAS while doubling ad spend
20%
The Strategy
Fat Earth took an integrated, omni-channel approach across Meta, Email/SMS, YouTube, Google, and Direct Mail to develop a winning go-to-market strategy for Velotric’s new brand identity and product launch. At the same time, we drove massive growth in revenue and MER through best-in-class evergreen campaigns and sophisticated lifecycle marketing strategies.
What Worked Well
A tightly aligned, omnichannel creative strategy elevated both brand perception and performance, ensuring consistency across every touchpoint. We leaned into emotional value propositions—positioning the Velotric bike not just as a product, but as a lifestyle upgrade—which helped the brand stand out in a crowded category. At the mid and lower funnel, we brought technical features to life through targeted product demonstrations, driving deeper consideration and stronger purchase intent.
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