Our Place

Overview

Launching and scaling Our Place globally from zero to $100M with a +4X ROAS

Our Place, known for its innovative cookware, partnered with Fat Earth to launch and scale its cookware brand from scratch—resulting in $100M+ in sales by year three. By integrating creative and growth from day one, we reduced CAC by 50%, increased profitable ad spend 34X, and unlocked international scale with a hyper-localized media strategy.

The Strategy

The Our Place team knew that they needed a more effective approach to ad creative and media buying from day one. By partnering with Fat Earth, we developed a creative analysis and feedback process that combined our ad buying expertise with Our Place’s creative strengths. By breaking down traditional silos between media and brand, we rapidly tested and iterated on new concepts for owned and whitelisted ads, identifying the winning creative formula.

International Expansion

With a loyal U.S. customer base and a bold vision for global growth, Our Place set its sights on expanding into the UK and Canadian markets. They needed a partner who could translate brand equity into localized momentum—without losing performance efficiency. Fat Earth built a global expansion playbook rooted in performance creative and media infrastructure. That meant adapting creative to local cultural moments (like Boxing Day), configuring international DPA feeds with localized pricing, and aligning every market touchpoint with Our Place’s elevated brand experience—all while preserving CAC efficiency.

What Worked Well

A localized approach was key to unlocking international performance. We developed market-specific creatives that spoke to regional holidays and cultural touchpoints, like Boxing Day in the UK, while ensuring brand consistency across all markets. Our custom account structure enabled precise spend control and reflected local pricing through region-specific DPAs and account splits. To build trust and accelerate conversions, we also activated a curated network of local influencers through whitelisting—bridging global brand presence with local credibility.