Perelel

Overview

Elevating brand presence and performance through Meta ad creative

Perelel, an innovative, clinically-backed pre and postnatal vitamin brand came to us after hitting a ceiling in their Meta ads account. Their CPMs and CPAs were rising, they were leaning into promotions too heavily, and apart from a few statics, they felt their ad creative wasn’t premium or on brand.

The Strategy

Unlock new audiences, better performance and more premium brand positioning with elevated, diversified Meta ad creative. Through our performance creative approach, Fat Earth overhauled Perelel’s ad library to improve brand cohesion, full-funnel messaging and visuals, and strategically uncover the formula for what performs with their target audience. The result was an ads library the brand can feel proud of while still being data-backed.

What Worked Well

We used smart editing and motion graphics to distill product benefits and differentiation into fast, digestible creative—turning education into conversion. A diversified full-funnel strategy helped break the account’s reliance on promotions, outperforming long-standing top ads and creating more sustainable growth. By combining creator-driven content with elevated brand assets, we delivered social proof without sacrificing polish—ensuring every touchpoint felt cohesive, trustworthy, and built to perform.