Acrisure

Creative

Integrated Marketing

Growth Marketing

Deliverables

Performance Creative, Meta Advertising, LinkedIn Advertising

Niche

Insurance, Consumer Technology, B2B

Overview

New native creative strategy fuels 35% of SMB leads at just 26% of spend

Acrisure, a global leader in business and personal insurance, partnered with Fat Earth to unlock scalable performance creative—especially on channels where their growth had plateaued.

CTR on Meta for Fat Earth assets vs brand BAU assets

+43%

of all SMB leads driven by Fat Earth Creator Content, using just 26% of the video budget

35%

of total Q4 SMB leads came from a single Fat Earth Creator Content ad

15.6%

The Strategy

We tested net-new strategic creative concepts for the brand that proved to be some of the most successful ads to date, including introducing Creator Content and blending lo-fi and hi-fi assets. With strong creative testing and platform-specific optimization, Fat Earth drove record-breaking efficiency, CTR, and engagement across LinkedIn and Meta.

What Worked Well

A thoughtful mix of hi-fi brand imagery with lo-fi, native content proved most effective for building trust, while real SMB creators added authenticity and social proof in moments where credibility mattered most. Product demonstrations, including website and screen capture, further reinforced transparency by showing the actual landing page experience, ensuring audiences felt confident and informed throughout the journey.

Novig

Frida